It's a classic case of "Don't let the facts get in the way of a good story". The world might implode - we were told. It's "Big Bang Day!" says everyone.
Hidden in the small text is this explanation of what's really going on:
"By next month, the LHC should be running at more than 10 times the energy used today, though it will not reach its maximum energy of 14 teraelectronvolts until next year. The first experiments that could discover new physics, as opposed to showing the detectors are working, could start in the late autumn." (Times - see link above)
Congratulations, CERN, you may not have collided anything yet, but you deserve an award for the best press-hype for a non-event ever!